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Dernière mise à jour : Mai 2018

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Collective quality construction on a territory : the case of the Protected Denomination of Origin beef “Maine-Anjou”

INRA Prod. Anim., 18(2), 111-118.


1 Université de Nantes, Faculté des Sciences economiques et de Gestion, F-44000 Nantes

2 INRA-LORIA, F-94205 Ivry sur Seine
3 INRA-LORIA, Ecole Nationale Vétérinaire de Toulouse, F-31076 Toulouse cedex 3


The Protected Denomination of Origin (PDO) is still an unusual sign of quality in beef. The efforts provided by a group of the Maine-Anjou area breeders to obtain it constitute an innovating step. In order to stop a worrying decline of this local breed which is profitableto the main national cattle breeds in the Pays de la Loire area, these producers succeeded in getting a greater valorisation of the originalcharacteristics of their meat and the link with its “terroir” using a PDO: they succeeded on a long-term basis in interesting a network ofhypermarkets, which was looking for a better product segmentation of its butchery sections. Their partnership with a multiple retailerand an industrial processing firm should help them surpass the local agricultural professional organisations’ reluctance.

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